Move with less stress through an app that matches you to moving services based on your preferences
Moover
ā When was the last time you moved to a new home? What was that experience like?
š° Moving is considered to be one of lifeās most stressful events. It involves a significant upheaval in routine, the logistics of packing and unpacking, and the emotional challenges of adjusting to a new environment.
šµ Studies have ranked moving among the top stressors, often placing it alongside major life events like divorce, job loss, and illness.
Moover is a mobile-first product that helps renters to find and book movers. Users can create a Moover Profile to enter their preferences and needs regarding their move, and they will be matched to recommended moving companies.
It is common for renters in the Boston, MA area to move every few years. When moving, they are required to balance various tasks and take on a complicated āto-do listā, including finding and booking a reliable moving company. There are hundreds of moving companies all over the area, and it is difficult to know who to choose.
Discovery Phase š
Discovery Phase š
I first wanted to understand the current market for moving services, as well as what the pain points were for renters who are moving.
I first completed a competitive analysis then learned from user interviews.
Key Insights from User Research:
Emotional rollercoaster: The moving process evokes strong negative emotions like stress, anxiety, worry, and overwhelm, with excitement being the only positive feeling mentioned.
Paralysis of choice: Users feel overwhelmed by the abundance of moving companies, making it difficult to find the right one.
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Difficulties specific to Boston: Traffic, parking, and other logistical challenges unique to Boston were highlighted.
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Questionable reliability: Users expressed uncertainty about the trustworthiness and accuracy of online reviews for moving companies.
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Define & Design Phase āļø
Define & Design Phase āļø
Now that I had a better understanding of the market and user pain points, I created user personas and mapped out the layout and structure of my app.
How might we streamline the moving process for Boston renters?
I needed to figure out how to create a product that helps renters to compare moving services, choose from a plethora of options (aka deal with the āparadox of choiceā), and remember all the logistics of a move. I brainstormed solutions and created a feature roadmap to guide my design priorities, a site map, and user and task flows.
Task Flows Moover
User Flows Moover
Moover Sitemap
Feature Roadmap pt. 1
Feature Roadmap pt. 2
For the MVP, I chose to focus on creating a user profile and browsing and booking one of your matches. This was to prioritized a catered and personalized experience for users.
Also of note at this point in the process, I decided I wanted to name my product āMooverā, a fun solution intended to appeal to a younger audience, as younger folks make up a large demographic of renters. I had a plan to incorporate a cow into the branding.
Bring it to Life āØ
Bring it to Life āØ
Prepared with insights from user interviews and a well-defined user flow, I embarked on creating the high-fidelity screens that would bring Moover to life. Here are some highlights from the final iteration of the app:
Users are welcomed to the app and asked to log in or sign up for Moover.
Users create a Moover profile, which collects their contact information, services they need (reserve a truck, packing/unpacking help, and moving help), their price range, and their move date.
Once their profile is complete, they are matched to moving services according to their profile details. They can then browse their match feed, then save and book their matches.
They can view their saved matches and once they are ready, choose who they would like to book.
Each moving company has their own profile page which includes a short bio, their price rating, reviews, and services they offer. This provides a centralizes location for all of the essential information movers need.
Users fill out a booking form to add Moovers to their cart, then check out. From there, the moving companies reach out to them directly.
Need to see my prototype? Send me a message and Iām happy to share.
Impact of Moover
Personalized Recommendations
Moover ensures users are matched with moving companies that best suit their needs, enhancing satisfaction and reducing the likelihood of negative moving experiences.
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Streamlined Moving Process
Moover simplifies the complex task of finding and booking moving services, saving users time and effort.
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Reduced Stress
By providing a centralized platform for managing moving logistics, Moover alleviates the stress associated with the moving process.
